Privacy Policy

Effective Date: July 28, 2026
Last Updated: July 28, 2026

At JS Removals Services Limited (“we”, “us”, or “our”), we are committed to protecting your privacy, safeguarding your personal data, and maintaining full transparency regarding our data processing practices.

This Privacy & Cookie Policy explains how we collect, use, store, and process your personal data when you visit our website (www.jsremovals.co.uk), request a removal quote, or interact with us via telephone, WhatsApp, direct email, or web form.

This policy is drafted in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller Information

JS Removals Services Limited is the designated Data Controller responsible for your personal data.

  • Company Name: JS Removals Services Limited (Trading As: JS Removals)
  • Company Registration Number: 13935684
  • Registered Address: Floor 2, The Old Arts College, 12 Frederick St, Loughborough LE11 3BJ
  • Data Protection Lead: James Street
  • Telephone: 0330 1334 610
  • Email: hello@jsremovals.co.uk

2. The Personal Data We Collect

We collect and process personal data necessary to provide accurate quotes and deliver house clearance and asbestos disposal services.

A. Personal Data You Directly Provide Us:

  • Contact Information: Full name, telephone number, and email address.
  • Property & Location Data: Collection address, regional postcodes, and property ownership details (e.g., whether you own the property or are purchasing).
  • Enquiry Details: Photos of items or asbestos materials provided for job estimation via WhatsApp or email.
  • Financial & Transaction Data: Invoicing details, deposit confirmation, and payment history.

B. Personal Data Collected Automatically:

  • Device & Session Identifiers: IP addresses, browser type, device details, referring URL, and unique click identifiers (such as the Google Click IDs) captured when you land on our website via online advertisements.
  • Communication Logs: Call metadata (caller ID, date, time, and duration of telephone calls made via our dynamic call tracking numbers).

3. Lawful Bases for Processing Your Data

Under Article 6 of the UK GDPR, we must have a legal justification for processing your personal data. We rely on the following lawful bases:

  1. Performance of a Contract (Article 6(1)(b)): Processing is necessary to provide a quote, schedule a removal service, fulfill our service agreement with you, and process payments.
  2. Legitimate Interests (Article 6(1)(f)): Processing is necessary for our legitimate business operations, such as protecting our website from fraud, handling general business enquiries, and assessing advertising efficiency without overriding your fundamental privacy rights.
  3. Explicit Consent (Article 6(1)(a)): Required for dropping non-essential analytics and marketing cookies via our website consent banner, or subscribing to marketing updates.
  4. Legal Obligation (Article 6(1)(c)): Retaining financial records, tax invoices, hazardous waste consignment notes, and transaction histories to comply with UK HMRC and environmental laws.

4. Cookies & Consent Management

Cookies are small text files placed on your device to ensure basic website functionality, recall user preferences, and help us analyse traffic performance.

Consent Management (CookieYes CMP)

We deploy CookieYes as our Consent Management Platform (CMP) to give you explicit control over non-essential website tracking.

  • Explicit Opt-In: In compliance with PECR, no non-essential cookies (Analytics or Marketing) are placed on your device unless you actively click “Accept” on our consent banner.
  • Managing Preferences: You can alter or withdraw your cookie consent at any time by clicking the floating CookieYes icon down the bottom left of your screen.

Cookie Policy

For a full, itemised breakdown of all individual cookies set on our website, including their provider, purpose, category, and storage duration, please visit our standalone JS Removals Cookie Policy.

5. Google Consent Mode v2

We utilise Google Consent Mode v2. When you visit our website, your privacy choice is converted into a consent state signal (GRANTED or DENIED):

  • If Consent is GRANTED: Google tracking tags fire normally, setting cookies to measure website performance and advertising conversion attribution.
  • If Consent is DENIED: No advertising or analytics cookies are placed on your device. Google receives cookieless pings for aggregated conversion modeling without identifying you personally.

How Google Uses Your Data:

When you provide consent for Google services on our website, your personal data will be processed in accordance with Google’s privacy commitments. To learn more, please review Google’s Business Data Responsibility Site.

6. Multi-Channel Communication & Conversion Tracking

To accurately measure advertising efficiency across offline contact methods, we utilise the following privacy-compliant systems:

  • Gravity Forms (Web Form Enquiries): Form submissions securely capture standard enquiry fields alongside your explicit cookie consent state.
  • Phone Call Tracking (Media Hawk): When you call our website phone numbers, Media Hawk dynamically routes the call to our main line (0330 1334 610). Media Hawk logs call metadata and associated session parameters into our CRM system.
  • WhatsApp & Direct Email Tracking: When you click our WhatsApp (07803485961) or email links, a temporary 4-digit quote reference code (e.g., #JS-XXXX) is appended to your message. This temporary session identifier allows us to accurately match offline bookings back to advertising channels in Zapier only if you have granted consent. If you remove the reference code, conversion matching is safely skipped.

7. How We Share Your Data

We do not sell, rent, or trade your personal data to third parties for commercial gain. We only share your data with trusted technical data processors necessary to run our business:

  • Customer Relationship Management (CRM): HubSpot Inc. (stores contact cards, pipeline stages, and service communication logs).
  • Call Tracking: Media Hawk. (processes dynamic phone calls and forwards calls to our main landline).
  • Automation & Data Staging: Zapier Inc. (temporarily stages session reference codes to verify advertising consent before sending completed booking values back to ad platforms).
  • Advertising & Analytics: Google LLC (processes aggregated conversion signals and consent states).
  • Legal Requirements: We may disclose details if required by law enforcement, court order, or regulatory bodies.

8. International Data Transfers

Some of our third-party software providers (such as Google, HubSpot, and Zapier) are headquartered in the United States.

Whenever your personal data is transferred outside the UK, we ensure a similar degree of protection is afforded to it by ensuring that third-party processors adhere to the UK Extension to the EU-U.S. Data Privacy Framework or standard UK International Data Transfer Agreements (IDTAs) / Standard Contractual Clauses (SCCs) approved by the UK Government.

9. Data Retention Policy

We keep your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Contractual & Financial Records: Customer transaction records, invoice copies, and booking contracts are retained for 6 years following job completion to satisfy UK accounting and HMRC tax regulations.
  • Enquiry Data (Unbooked): General quote enquiries that do not result in a booking are archived or anonymized within 12 to 24 months.
  • Temporary Zapier Session Data: Short-term reference codes (#JS-XXXX) stored in temporary automation buffers are automatically erased after 60 days.

10. Security of Your Personal Data

In accordance with Article 32 of the UK GDPR, we implement appropriate technical and organizational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

These security measures include SSL/TLS encryption for data in transit across our website, restricted access controls to our CRM (HubSpot) and communication tools, and strict data-handling protocols for staff. However, please note that no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Links to External Sites

Our website may contain links to external websites, portals, or services (such as WhatsApp, social media platforms, or external partner resources) that are not operated by JS Removals Services Limited.

We have no control over the content, privacy policies, or practices of any third-party websites. We strongly advise you to review the Privacy Policy of every website you visit via an external link.

12. Your Statutory Data Protection Rights

Under Articles 12 to 23 of the UK GDPR, you hold the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request that we correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): Request that we delete your data where there is no legal requirement for us to keep it.
  • Right to Restrict Processing: Request that we block or limit processing under certain circumstances.
  • Right to Data Portability: Request a structured, machine-readable copy of your data to transfer to another controller.
  • Right to Object: Object to data processing based on legitimate interests or direct marketing at any time.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing.

To exercise any of these rights, please email us at hello@jsremovals.co.uk.

13. Changes to This Privacy Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in legal requirements, technical updates, or our business practices. Any updates will be posted on this page with an updated “Effective Date” and “Last Updated” date at the top of the document.

14. How to Lodge a Complaint (ICO)

If you have concerns about how we handle your personal data, we encourage you to contact us directly so we can resolve the issue.

However, you have the statutory right to lodge a complaint at any time with the UK supervisory authority for data protection:

  • Supervisory Body: Information Commissioner’s Office (ICO)
  • Website: https://ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
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